Measurement, unsurprisingly, was one of the major talking points at this year’s TV Rise. For Vevo, measurement is always a big focus says, James Cornish, SVP International Sales and Partnerships, as the company is always looking to push the envelope in terms of the metrics it can provide advertising partners. And Cornish says Vevo has made significant strides in cross-platform measurement thanks to a partnership with Audience Project, which allows it to pull in audiences from across platforms and screens into one reportable line in a media plan.
In this interview, Cornish also discusses the unique value of music videos, and how Vevo’s programmatic offering is evolving. Filmed at TV Rise 2025 in Lisbon.
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