The theme for this year’s DMEXCO was ‘be bold, move forward,’ and Carsten Schwecke, chief commercial, technology, and data officer at RTL Deutschland, says his company is making a number of bold bets right now.
Perhaps the clearest is RTL Group’s acquisition of Sky Deutschland, which is currently in the hand of European antitrust authorities. But Schwecke says a shift from spot-by-spot pricing to CPM pricing, as well as a continue push to grow its RTL+ streaming platform, are also big strategic bets for the years ahead.
In this interview, Schwecke also discusses the role of commerce data in RTL Deutschland’s ad offering, and shares his thoughts on how the German TV market will evolve in the next five years. Filmed at DMEXCO 2025 in Cologne.
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