We’re excited today to launch the CTV Advertising Guide Europe 2026. You can download your free copy here.
It’s been another year of significant upheaval in the European CTV market. Mergers and acquisitions have continued to reshape the TV landscape. New alliances have sprung up, as European broadcasters have forged innovative new partnerships with the international streaming platforms. And we’ve seen major efforts to pull small and medium-sized businesses into the TV advertising sphere through the launch of self-serve platforms and AI-based creative tools.
Disruption in the wider media market has also presented new challenges and opportunities for CTV. US tariffs have in some cases tightened advertisers’ ad budgets, or at least put even greater focus on short-term ROI, making outcome measurement more important than ever. Meanwhile, open web publishers are starting to report falling traffic as a result of rising use of AI search tools and chatbots, further increasing the importance of CTV on buyers’ media plans.
The guide examines the latest shifts in the CTV market and offers both buy- and sell-side insights into its biggest opportunities and pain points.
What’s inside?
- Landscape maps for CTV advertising in five European markets
- Interviews with Channel 4’s Chief Commercial Officer Rak Patel, DAZN’s Chief Revenue Officer Walker Jacobs, and WPP Media’s Global Chief Client Solutions Officer Nicola Lewis
- Market data from Ampere Analysis
- An overview of new CTV alliances and mergers across the continent
- Articles exploring the democratisation of CTV advertising
- Innovative approaches to targeting and measurement
- Analysis of AI’s impact on CTV
- Insights on the monetisation of live sports
Click here to download your free copy.
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