Mediaplus UK is seeing a lot of value from using AI internally in how it frees up time previously spent on administrative tasks, which can instead be used for strategy, vision, and creative planning, says Celine Saturnino, the agency’s CEO. And that applies to her own role too. Agency CEOs are under a lot of time pressure and are constantly spinning a lot of plates, so any time AI tools can save by summarising large documents or helping quickly create presentations is very valuable.
In this interview, Saturnino also discusses how AI is helping bring media, technology, and creative together for clients, and how she balances speed and innovation with responsibility in the deployment of AI. Filmed in Cannes.
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