News Consumption is Actually Increasing Says Stagwell

Dan Meier 17 June, 2025

US agency network Stagwell has committed to increasing ad spend in news media by 22 percent this year, amid a wider push by the group to fund quality journalism; an initiative that includes research into the value of news for advertisers, and a new private marketplace (PMP) where news publishers can make their inventory available to Stagwell clients.

In this interview, Alexis Williams, Chief Corporate Affairs Officer at Stagwell, explores engagement and receptivity in news content, the legacy of brand safety, and the push for advertisers to experiment with news platforms. Filmed in Cannes.

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Dan Meier2025-06-17T08:59:46+01:00

About the Author: Dan Meier

Reporter at VideoWeek.

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