Channel 4 has ramped up its YouTube distribution in recent years, putting full episodes on the video-sharing service and monetising that content on the platform.
Fatima Dowlet, Head of Streaming and Social Propositions at Channel 4, says the strategy has brought in “additive” viewership. “We want to get that content out to as many people across as many platforms as we can.”
In this interview, Dowlet examines Channel 4’s partnership with YouTube, the need for collaboration between broadcasters, and the constraints and benefits of being a public service broadcaster. Filmed at Video Rise 2025 in Prague.
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