Attention models have grown sophisticated in predicting whether eyeballs have glanced at an ad placement, but Fabian Bjørne-Larsen, Product Owner & Business Developer, Video at Schibsted, argues that “using eyeballs as an abstraction of attention is a bit misleading.”
In this interview, Bjørne-Larsen explores the evolution of attention measurement, Schibsted’s approach to video formats, and the challenges for news publishers in the age of social media. Filmed at Video Rise 2025 in Prague.
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