Curation is helping to solve inefficiences in programmatic auctions, says Austin Scott, Chief Commercial Officer at Bedrock Platform, but the ultimate decision still needs to serve the marketer at the other end of the deal. “If the decision on the sell-side is better for the marketer then that’s what should happen, and we’re just going to enable that,” she says.
In this interview, Scott explores the rise of curation, how DSPs can differentiate themselves, and the tendency for ad tech to get in its own way. Filmed at Video Rise 2025 in Prague.
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