In this week’s Week in Charts: Microsoft on shuttering Xandr DSP, UK ad industry goes beyond London, and Microsoft stock overtakes Apple.
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Charts of the Week
60 Percent of UK Ad Industry Based Outside London
60 percent of the UK’s advertising and marketing industry is based outside of London, according to new resarch from the Advertising Association and Credos. The study showed that London houses 39 percent of employees, followed by the North West (12 percent), South East (11 percent) and Yorkshire and Humber (8 percent).
Average Marketing Budgets Sit at 7.7 Percent of Company Revenue
Marketing budgets as a share of total company revenue are expected to stay flat this year, according to forecasts from Gartner, with the average share projected to remain 7.7 percent. The survey of CMOs, which covers North America, Europe and the UK, found that the average budget allocation has fallen from 11 percent in 2020, but recovered slightly since 2021’s five-year low of 6.4 percent.
AI Adoption Pushes Microsoft Stock Above Apple
Microsoft has overtaken Apple in market value as investors remain bullish on the tech giant’s leadership position in Generative AI. At the same time, Apple’s stock price was hit particularly hard by Donald Trump’s initial tariff announcements, given the firm’s reliance on Chinese manufacturing, while investors appear sceptical over its AI strategy.
Almost Half US Consumers Worry About Payment Security in Shoppable TV
Research from Parks Associates has shed light on consumer concerns over the adoption of shoppable and interactive advertising features on CTV in the US. Almost half of respondents cited worries about data privacy and payment information security, while more than one-third expressed concerns over the features disrupting the viewing experience.
The Week in Stocks
Agencies
Shares in Havas climbed last week after Goldman Sachs upgraded its rating on the agency stock.
TV
RTL stock jumped on Thursday after the media group forecast full-year revenue growth of 3 percent YoY.
Publishers
Future’s share price fell 13 percent after the publishing company downgraded its full-year outlook, citing macroeconomic uncertainty and weaker digital advertising in the second quarter.
Ad Tech
Ad tech stocks corrected last week after their double-digit surges the week before.
Tech
Nvidia’s share price is up 10 percent on optimism over the AI chipmaker’s business abroad.
