European broadcasters have by-and-large taken a fairly cautious approach to programmatic CTV says Steph Miller, Commercial Director EMEA at Publica by IAS, doing their due diligence to understand the market and the types of technologies they should be working with. Now this due diligence is paying off, helping broadcasters perfect their setups as they begin to lean in to programmatic sales.
In this interview, Miller discusses how programmatic CTV is reaching a tipping point in Europe as adoption grows on both the buy-side and the sell-side, and how markets across Europe are maturing at different rates. Filmed at New Video Frontiers 2025 in London.
Follow VideoWeek on LinkedIn.
