In this week’s Week in Charts, negotiations break down between Ligue 1 and DAZN, new advertisers flock to UK TV, and long-form viewing dominates YouTube.
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Charts of the Week
Long-Form Viewing Makes Up Two-Thirds of YouTube Consumption
Long-form viewing on YouTube is on the rise, now accounting for over two-thirds of total consumption. According to Digital i, long-form viewing (30+ minute content) made up 68 percent of total YouTube viewing time at the end of 2024, up from 53 percent at the start of 2022.
Digital Video Ad Spend Topped £8 Billion in 2024
Digital video ad spend in the UK reached £8.28 billion in 2024, according to IAB UK, a 20 percent increase on 2023. Video spend (which includes social, publisher and outstream video, as well as AVOD and BVOD) outpaced display (+1 percent YoY), in-feed (+19 percent YoY) and native distribution (+7 YoY).
SSPs Gain on Google Ad Tech Ruling
Sell-side platforms (SSP) Magnite and PubMatic have seen stock market gains in light of this month’s US antitrust ruling against Google, which found the tech giant guilty of monopolising the ad server market and the SSP market. Wells Fargo analyst Ken Gawrelski noted that the decision could have “meaningfully positive potential outcomes” for the SSPs.
Streaming Made Up 44 Percent of US TV Time in March
Streaming accounted for 44 percent of total TV usage in March 2025, according to Nielsen’s latest The Gauge report, up from 39 percent in March 2024. YouTube led the streaming pack once again, reaching a 12 percent share of total TV use last month, followed by Netflix at 7.9 percent.
The Week in Stocks
Agencies
The agency groups are trending positively during the current earnings round, as the holding companies report that clients are not pulling spending amid the ongoing economic uncertainty.
TV
Viaplay’s stock price fell 25 percent after posting overall revenue declines for Q1 2025.
Publishers
Reach’s share price is up almost 7 percent this week, but has fallen 10 percent over the last three months.
Ad Tech
US tech stocks climbed on Friday as the US-China trade war showed signs of easing.
Tech
Shares in Meta are up 13 percent ahead of its earnings update tomorrow, with the social media giant expected to post double-digit revenue growth.
