CTV home page ads provide a unique opportunity from an advertiser’s point of view, says Chris Kleinschmidt, Vice President of Connected TV Advertising Sales at TiVo, since the format enables advertisers to reach audiences in a high attention moment just as they turn their TV on, before they dive into content (which may or may not be ad-supported).
But there are challenges with defining home page ads’ place within a media plan, since they’re not pure video placements. In this interview, Kleinschmidt discusses how advertisers typically think about home page ads, the value of these placements for media and non-media advertisers, and how privacy plays out in CTV environments. Filmed at New Video Frontiers 2025 in London.
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