Advertising platform Nexxen invested in VIDAA, the operating system for Hisense TVs, back in 2022, extending a previous deal which granted Nexxen exclusive access to VIDAA’s automatic content recognition (ACR) data. This data, transformed and combined with other datasets which Nexxen has access to, has a lot of interesting applications for advertisers says Hilary Goldsmith, Chief Customer Officer at Nexxen.
One of the big use cases is providing incremental reach: using the ACR data to see which individuals have already seen an ad on linear TV, and then excluding those same individuals from digital buys.
In this interview, Goldsmith talks through Nexxen’s deal with VIDAA, and discusses ACR data’s most interesting use cases. Filmed at New Video Frontiers 2025 in London.
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