Data clean rooms are playing a growing role in CTV, both in direct data collaboration between advertisers and CTV providers, and in retail media activations. And agencies are increasingly investing in the space, recognising their role as the “orchestrators” of data collaboration says Nick Henthorn, SVP Sales, UK & Europe at InfoSum.
In this interview, Henthorn outlines how clean rooms are helping bring retail data into CTV campaigns, and the role of agencies in these activations. Filmed at New Video Frontiers in London.
