In the 50th episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Nick Manning, Founder of Encyclomedia and Co-Founder of Manning Gottlieb OMD.
Manning discusses his latest project, Advertising: Who Cares?, an industry movement advocating for a return to quality in advertising. He explores a range of topics, including:
– How to make the industry more attractive to young people
– The impact of client behaviour on agency models
– Principal media and its effect on the industry
– The influence of platforms on agency spending
– The impact of the CPM model on effectiveness
– The limitations of social media as an advertising environment
– How AI stands to impact the ad ecosystem
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