The convergence of TV trading and programmatic is democratising TV advertising says Paul Gubbins, VP Sales & Programmatic Partnerships at Tubi, bringing small and medium-sized businesses on to TV. As well as introducing new advertisers into the space, this is also enabling streaming services to go after search budgets and social budgets.
In this interview, Gubbins explains Tubi’s positioning and programmatic strategy, and discusses the platform’s recent successful stream of the Super Bowl in the US. Filmed at New Video Frontiers 2025 in London.
