Some of the early products designed to enable sophisticated data usage in CTV required a fair amount of technical work on all sides. But the first one is always the hardest says LiveRamp’s Tim Norris-Wiles, and technology has moved on a lot even just over the past year. So perceptions that some advertisers have around the difficulty of using data for targeting and measurement in CTV are just that: perceptions.
In this interview, Norris-Wiles also discusses the mix of advertisers he’s seeing investing in CTV, and some of the most interesting use cases for data in CTV. Filmed at New Video Frontiers in London.
