In this week’s Week in Charts: Netflix tops UK viewing for the first time, TikTok CPMs are in decline, and Google suggests it does not need news.
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Charts of the Week
Netflix Tops Barb Rankings for First Time
Netflix drama Adolescence topped Barb’s rankings of the most-watched titles in the UK on the week of its release, becoming the first streaming show to top the UK charts. The full series made up four out of the top 10 entries by audience size, with BBC One’s The Apprentice and Death in Paradise rounding out the top five.
YouTube and TikTok Lead Gen Z in Product Discovery
YouTube, TikTok and Instgram are the most common platforms for Gen Z and Millennials to discover products and services in the US, according to research from youth culture agency Archrival, with Gen Z more likely to be reached across the platforms. The research found that Millennials are more likely than Gen Z to find out about brands and products through Google, word of mouth recommendations and Amazon.
Sir Martin Sorrell Warns Tariffs Will Hurt Advertising
Sir Martin Sorrell, Executive Chairman of S4 Capital, has warned that Donald Trump’s tariffs and geopolitical volatility will continue to depress advertiser spending, following a 16 percent YoY revenue decline for the UK agency group. “The macroeconomic environment in 2025 will remain challenging given significant volatility and uncertainty in global economic policy, particularly tariffs,” he said. “In geopolitics, US/China relations, Russia/Ukraine and Iran remain volatile issues and therefore clients are likely to remain cautious.”
European Survey Shows Public Support for Banning Fossil Fuel Ads
Support for banning fossil fuel ads in Europe is almost double the level of opposition, according to a new survey published in the Nature Climate Change journal. The research follows a ban on fossil fuel advertising in The Hague, Netherlands last year. “Given the denial, delay, greenwashing and other deceptions in fossil fuel ads, it’s no surprise Europeans want an end to the fossil fuel
The Week in Stocks
Agencies
Shares in Stagwell rose last week after the US agency group pledged to increase its investment in news media.
TV
Roku’s share price jumped at the announcement that Monster Jam, a US monster truck franchise, would bring its free ad-supported streaming TV (FAST) channel to the platform.
Publishers
News Corp’s stock price gained slightly last week but has fallen 10 percent from its 52-week high in February.
Ad Tech
Viant’s share price is up 8 percent but has fallen more than 30 percent over the last month.
Tech
US tech stocks are showing signs of recovery amid investor optimism that Donald Trump’s tariffs will be more measured than previously suggested.
