In this episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Matt Sattel, Chief Revenue Officer at OpenX, a supply-side platform (SSP).
Matt Sattel discusses:
– The benefits and drawbacks of in-housing
– OpenX’s positioning in the market between buyers and sellers
– The practice of reselling in CTV
– Whether honesty pays in the industry
– The debate around curation
– Are industry KPIs fit for purpose?
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