Introducing FutureWeek, VideoWeek’s Sister Publication Focusing on AI in Media & Marketing

Vincent Flood 22 January, 2025 

FutureWeek Launches

VideoWeek has a new sibling, FutureWeek, a new publication providing both clarity and critical analysis of how AI is changing media and marketing.

 

FutureWeek will also be running a series of events to build out an AI community and to help chart the course of direction for the industry, the next of which – FutureWeek Forum – will be taking place at BAFTA in London on March 5th, 2025. 

You can visit FutureWeek here.

In an industry where faux revolutions are promised every other year, the word ‘revolution’ has been degraded. But this time it feels a little different. The AI revolution is not only very real, it’s truly historical.

We’re no longer discussing a speculative scenario. AI is here, it’s transforming every aspect of every industry, and media and marketing are moving faster than most.

But AI is also overwhelming. There’s the daily blizzard of product announcements, a shortage of practical use cases, and lots of surface-level hype and hyperbole. 


FutureWeek will be cutting through the noise to surface what’s truly relevant in AI,
to inform AI strategies, explain use cases and to highlight ethical and regulatory concerns.

FutureWeek’s Scope

The scope of FutureWeek’s coverage will evolve over time, but FutureWeek’s focus will be on providing balanced, honest coverage of the following areas:

The Evolving Role of Human Creativity

We’ll be examining how AI tools are redefining the creative process, exploring the potential for collaboration between human ingenuity and artificial intelligence. We’ll be analysing the implications for industry creatives of all kinds, whilst also looking at the evolving expectations of audiences in what many say will become an era of hyper-personalised content. We’ll also be asking whether that level of personalisation is actually effective..

The Transformation of Marketing

FutureWeek will be focusing on how AI is revolutionising marketing strategies. We’ll be looking at everything from the role of AI in predictive analytics and audience segmentation, right through to how large language models (LLMs) are enabling datasets to inform marketing strategy and product ideation..

The AI-Powered Ad Tech & Martech Landscape

Ad tech and martech have – in technology terms – a reasonably long history of using AI technologies – and yet we’re about to see another technological big bang that will disrupt many of the companies who have been disruptors. We’ll be focusing on the impact on programmatic buying, hyper-targeting, and the ever-evolving regulatory landscape surrounding data privacy. FutureWeek will also be looking at the impact of these technologies on publishers, advertisers, and consumers.

The Future of Content Creation and Distribution

From automated journalism to AI-driven content recommendations, FutureWeek will be tracking the impact of AI on online publishers and broadcasters. We explore new models for content creation, distribution, and monetisation, examining the challenges and opportunities presented by this technological shift.

Human Impact, Ethics & Regulation

From automated journalism to AI-driven content recommendations, FutureWeek will be tracking the impact of AI on online publishers and broadcasters. We explore new models for content creation, distribution, and monetisation, examining the challenges and opportunities in equal measure.

We’re excited to be playing a role in this revolution.

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2025-01-23T16:56:11+01:00

About the Author:

Vincent Flood is the Founder & Editor-in-Chief at VideoWeek.
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