In this week’s Week in Charts: Netflix’s CEO discusses TikTok, ad creatives lean on AI, and Ofcom reveals the platforms most likely to pose online harms, along with the latest industry share price movements.
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Charts of the Week
Omnicom Tops New Business Rankings
Omnicom Media Group topped COMvergence’s new business rankings for the first three quarters of the year. The ‘Global Media Agency New Business Barometer’ weighs up total business wins and retentions against business losses among media agencies. OMG won and retained around $7.4 billion in new business over the period, according to COMvergence, putting the media agency ahead of Publicis on $5.2 billion.
YouTube Took 10.6 Percent of US TV Viewing in November
Streaming accounted for 41.6 percent of total TV viewing in the US during November, according to Nielsen’s latest ‘The Gauge’ report. YouTube made up 10.6 percent of total viewing in November, ahead of Netflix on 7.7 percent. Meanwhile Hulu overtook its sister streaming service Disney+ to take 2.7 percent of viewing.
Facebook Poses Online Harms for Adults, TikTok for Children
Facebook, X and TikTok were the most likely platforms to pose online harms in Ofcom’s latest ‘Online Nation’ report. While Facebook and X were the most prevalent sources of harm for adult users in the UK, children were more likely to encounter potential harms on TikTok and YouTube.
Omnicom Shares Fall 12 Percent on IPG Acquisition Announcement
Omnicom’s share price has fallen by 12 percent since the agency group announced its acquisition of rival holding company Interpublic Group. The company was riding high on the stock market at the start of December after topping COMvergence’s new business rankings (see chart above).
The Week in Stocks
Agencies
Havas made its debut on the Euronext Amsterdam stock exchange this week, following the completion of its spin-off from parent company Vivendi.
TV
Canal+ also debuted on the London Stock Exchange after splitting from Vivendi, which UK Chancellor Rachel Reeves called “a vote of confidence in the UK’s capital markets”.
Publishers
Future’s stock price has corrected after soaring 20 percent last week.
Ad Tech
Magnite’s stock price is down 4 percent this week, and has been overtaken by Criteo in terms of market cap.
Tech
Microsoft has overtaken Nvidia’s market cap, after the chip giant’s stock price took a hit on Friday.
