A lot of CTV viewership comes from logged-in users, leading some to believe that CTV doesn’t have an addressability problem. But this isn’t the case says Davide Rosamilia, VP, Product at ID5, since these log-ins can’t be used across different CTV platforms, or for omnichannel campaigns.
In this interview, Rosamilia explains the role of a universal identifiers in CTV environments, and how they help fix this addressability problem. Filmed at VideoWeek Roadmap in London.
