A lot of CTV viewership comes from logged-in users, leading some to believe that CTV doesn’t have an addressability problem. But this isn’t the case says Davide Rosamilia, VP, Product at ID5, since these log-ins can’t be used across different CTV platforms, or for omnichannel campaigns.
In this interview, Rosamilia explains the role of universal identifiers in CTV environments, and how they help fix this addressability problem. Filmed at VideoWeek Roadmap in London.
