Brands have continued to invest more and more in YouTube in recent years, and as they’ve done so, they’ve started asking more of their agencies says Matt Nash, SVP, EMEA at Pixability. At the same time YouTube has begun adding more formats and features to YouTube, making advertising on YouTube overall more complex.
In this interview, Nash describes how brands’ expectations for their agencies are changing, and also discusses Pixability’s recent UK Agency Report. Filmed at VideoWeek Roadmap in London.
