Free ad-supported streaming TV is still seeing rapid growth says Ryan Afshar, Head of Publishers & Programmatic Platforms at LG Ad Solutions – in fact a recent Kantar study found FAST to be the fasted growing format within CTV. Part of this growth is down to an increase in quality. More high quality content is being distributed via FAST channels, while low performing channels are being pruned by FAST platforms.
In this interview, Afshar describes other factors driving FAST’s growth, and also explains the opportunities for advertisers and content owners within the space. Filmed at TV Rise 2024 in San Sebastian.
