Biddable CTV brings lots of benefits to CTV advertising, allowing much greater flexibility and smart data usage says Rowena Taylor, VP Publisher Partnerships EMEA at OpenX. But unfortunately, some of digital advertising’s pitfalls are appearing in CTV, including miscategorised inventory and overly lengthy supply paths.
In this interview, Taylor describes how advertisers are approaching biddable CTV, and how OpenX is working to create a more transparent marketplace. Filmed at TV Rise 2024 in San Sebastian.
