There are many players in the CTV market now which have fairly similar offerings says Nathanial Carleton, Manager, Demand Sales at AudienceXpress. So it’s key that sellers find a way to differentiate and stand out.
In this interview, Carleton discusses AudienceXpress’s approach, and how its ‘glocal’ approach separates it from competitors. Filmed at TV Rise 2024 in San Sebastian.