Broadcasters face many overlapping challenges says Tom Peruzzi, spokesperson for the management board of Virtual Minds. But nonetheless the future is bright for TV sales houses, as they’re increasingly adapting to market changes and working together to strengthen their market position.
In this interview, Peruzzi, lays out the challenges facing broadcasters, and the moves they’re making to meet those challenges. Filmed at TV Rise 2024 in San Sebastian.
New Partner Research
Behind the Screens by Samsung Ads
“Behind the Screens,” is an annual comprehensive analysis of evolving TV viewership and changing audience behaviours from Samsung Ads. As the largest first-party data set of Smart TV users across the EU5, the report takes centre stage in the evolving CTV conversation.
In this edition, Samsung have introduced an additional layer of Samsung mobile data, providing an even broader multiscreen perspective on the rapid changes in media consumption.
Simply click the download button opposite to access the findings.
