FAST Hasn’t Reached Full Maturity Yet in Europe

Tim Cross-Kovoor 24 October, 2024 

Some in the industry are questioning whether the free ad-supported streaming TV (FAST) has started to reach a saturation point says Sam Wilson, VP, Streaming Platform, EMEA at Magnite. But that’s not the case – we’re still seeing more high quality content entering Europe’s FAST market, in many cases through broadcast studios, a trend which Wilson expects to continue over the next twelve months.

In this interview, Wilson discusses the growth of Europe’s FAST market, as well as the evolution of programmatic’s role in live sports. Filmed at TV Rise 2024 in San Sebastian.

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2024-10-24T11:52:13+01:00

About the Author:

Tim Cross is Assistant Editor at VideoWeek.
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