As consumption of online video content increasingly shifts to TV screens, the definition of TV is changing, says Richard Brant, Senior Director, Advanced TV, Strategy & Partnerships at Vevo. For the buy-side, this means connecting CTV, apps and FAST channels as part of campaigns, while thinking about where YouTube fits into plans.
In this interview, Brant discusses viewer behaviour, broadcaster approaches to distribution, and progress being made on measurement. Filmed at TV Rise 2024 in San Sebastian.
