There are many challenges for brands in terms of brand safety across social platforms says David Guy, Commercial Director at Channel Factory, and Channel Factory sees brands using a range of approaches and KPIs to optimise their social campaigns.
But when block lists aren’t nuanced enough, brands can end up inadvertently blocking ads across diverse creators’ channels. The key is semantics: understanding the context in which a word is used, to determine whether the content is likely to be risky or not. Filmed at TV Rise 2024 in San Sebastian.
