The supply side is at a tipping point in terms of premium video, says Jamie Caras, Executive Director, UK & Ireland at FreeWheel, as the TV market moves towards programmatic trading.
However, key markets are moving at different speeds – and within each region, some broadcasters are more advanced than others.
In this interview, Caras discusses the need for broadcasters to adopt programmatic sales, the challenges they face in that transition, and the next steps for connecting the premium video ecosystem. Filmed at TV Rise 2024 in San Sebastian.
