AI constitutes “the two most powerful vowels in the industry right now”, says Dan Slivjanovski, CMO at DoubleVerify, for its impact on media efficiency and effectiveness. On the flip side, AI is feeding a glut of misinformation and disinformation. “At its most benign that is chipping away at ROAS … at its most malevolent it’s actually influencing society.”
In this interview, Slivjanovski also discusses CTV inventory, ad fraud, and DV’s acquisition of Scibids. Filmed at VideoWeek Cologne 2024.
