Google’s announcement that it no longer plans to completely remove third-party cookies from its Chrome Browser hasn’t changed Axel Springer’s identity roadmap says Robert Blanck, General Manager, Advertising & Ecommerce at Axel Springer. Regardless of Google’s decision, third-party cookies are much less readily available across the web, and while publishers should take Google’s actions into account, they shouldn’t be entirely reliant on the tech giant.
In this interview, Blanck discusses how Axel Springer is approaching identity, as well as the publisher’s video strategy, and why responsible media is a major focus for Axel Springer. Filmed at DMEXCO 2024 in Cologne.
