The high energy costs associated with generative AI mean it’s often seen as opposed to sustainability, says Anna-Lena Mikoteit-Zerb, Head of Digital at Bauer Media Group. But efficiency is key to sustainability, and in some cases the efficiency gains delivered by AI may be large enough to outweigh the associated energy costs.
In this interview, Mikoteit-Zerb discusses how AI and sustainability interact, and argues that it’s expensive not to invest in sustainability, rather than the other way around. Filmed at DMEXCO 2024 in Cologne.
