We’re delighted today to be launching the CTV Advertising Guide for Europe. You can download your free copy here.
It’s been a hugely significant year for the CTV market in Europe. We’ve seen major new streaming launches across the continent, including Amazon Prime Video’s ad tier, TF1+, M6+, the European launch of Warner Bros. Discovery’s Max, and the UK launch of Tubi.
Broadcasters have continued to position their CTV offerings at the heart of their strategies, with the UK’s Channel 4 pledging its ambition to become a public service streamer by 2030. And the men’s Euros, Olympic Games, and Paralympic Games saw record levels of streaming, meaning a significant share of ad budgets devoted to Europe’s summer of sports were funnelled into CTV.
The guide provides an overview of how the market is developing, and gives buy-side and sell-side insights on the major challenges and opportunities in CTV advertising.
What’s inside?
- Landscape maps for CTV advertising in the UK, France, Germany, Italy, and Spain
- How broadcasters are approaching programmatic
- Is CTV inventory fairly priced?
- Should broadcasters go streaming-first?
- The value of home screen and CTV native ad formats
- How advertisers can succeed in CTV
Click here to download your free copy.
