VideoWeek Podcast #48, Justin Sampson, Barb

Dan Meier 11 September, 2024 

In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Justin Sampson, CEO at Barb, the UK measurement JIC for TV advertising.

Sampson discusses:

  • How Barb operates, including how measurement panels are created
  • The evolution of panel-based measurement
  • Solving the problem of zero-rated spots
  • What is ‘fit for TV’ in an age of high-quality user-generated content
  • Barb’s relationship with Origin, a measurement product created by ISBA
  • The challenges of companies “marking their own homework” when it comes to measurement

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2024-09-11T13:26:52+01:00

About the Author:

Reporter at VideoWeek.
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