[PARTNER POST] This post is from our partners at DMEXCO. With over a month until DMEXCO kicks off in Cologne, the European ad tech conference previews what’s in store for 2024.
It’s almost that time: DMEXCO, Europe’s leading digital marketing and tech event, will finally be opening its doors again at Cologne’s exhibition center. On September 18 and 19, the industry’s big players and newcomers will come together to shape the future of digital marketing, inspired by the event’s motto “Prompting the Future”. Meet the thought leaders of the digital economy and explore innovative solutions from the e-commerce and ad tech world.
Hosting exhibitors including Adform, Channel Pilot Pro, CoreMedia, Deutsche Post DHL, Douglas, iq digital, REWE Group, Shopify, Trustpilot, and many more, DMEXCO offers a first-class platform for networking and striking new business deals.
DMEXCO 2024: a hotspot for marketers
As per tradition, DMEXCO will be giving each of the four main digital segments their own area at the Expo and Conference, making it easy for visitors and potential business partners to find their bearings. The World of Agencies is the place for agencies of all kinds to present practical expertise and best cases. There, you’ll have the opportunity to find new partners and promising matches for your agency pool.
The World of E-Commerce is all about online retail, offering a central business platform for exploring the latest technological developments. From digital payment systems and shop technologies right through to social commerce and sustainability, this is the place for setting e-commerce trends.
The World of Media covers every inch of the digital media landscape, bringing media companies, publishers, and advertisers together to discuss the hottest topics.
The World of Tech is the meeting place for visionaries making waves in VR/AR, cybersecurity, the metaverse, and cloud computing – there’s no shortage of innovative and trailblazing digital technologies here.
Of course, our conference stages also have a high-caliber program in store for you again this year, with 800 top speakers all set to deliver more than 200 hours of content. And let’s not forget that the DMEXCO CMO Summit will make its debut on September 19 – an opportunity for high-profile marketing decision-makers from all business areas to come together to explore top topics including artificial intelligence, sustainability, data analysis, and corporate branding.
Jennifer Treiber-Ruckenbrod (CMO, BMW Group Germany AG), Kerstin Köder (Regional CMO, Central and Eastern Europe, SAP SE), and Bert Habets (Group CEO, ProSiebenSat.1 Media SE) have been confirmed as speakers, joining other big names. And if that wasn’t enough, on the World of Media’s Future TV Stage, the Screenforce Days will showcase the full spectrum of moving images and where they’re heading.
Future TV Stage: Screenforce an official DMEXCO partner for the first time
Get ready to take a deep dive into the TV world of tomorrow, across two whole days. Thanks to DMEXCO’s collaboration with Screenforce, you’ll be able to experience the fascinating world of television and moving images up close. The initiative spearheaded by TV marketers in Germany, Austria, and Switzerland comprises 11 partners, who together cover 95 percent of the TV advertising market in the DACH region. Offering enlightening keynotes, talks, and best-case presentations, the Screenforce Days will center around forward-looking topics such as addressable TV, connected TV, advertising impact, and sustainability.
“Following on from our Screenforce Days Festival in June, we’ll be presenting the entire spectrum of total video to the advertising industry during our debut at DMEXCO – in an entertaining yet informative way. Those who get to attend both will see how strong and powerful TV is as an advertising medium, both now and for the future.” – Malte Hildebrandt, CEO of Screenforce.
The initiative and its 11 partners from the TV advertising market will be providing an exclusive networking area to discuss the latest developments and innovations in the industry. Here’s the list of partners:
- Ad Alliance
- The Swiss TV advertising association AGFS
- The Austrian TV provider association TELETEST (AGTT)
- ARD Media
- Discovery Communications
- EL CARTEL MEDIA
- Seven.One Entertainment
- Sky Media
- SPORT1
- Walt Disney
- Visoon
Screenforce’s networking space is perfectly situated in the immediate vicinity of the Future TV Stage so that you can start a conversation with industry experts. Get in on the action for your chance to make valuable business contacts.
Don’t miss DMEXCO 2024 & Screenforce
If you want to experience two days of highly concentrated marketing power and help shape the future of TV, then heading to Cologne for DMEXCO 2024 is a must! Get your ticket now to enjoy full access to the DMEXCO Expo & Conference.
