We’re delighted today to be launching the CTV Advertising Guide for North America 2024. You can download your free copy here.
The CTV market in North America is maturing, and we’re seeing less big streaming launches and rebrands nowadays than we have over the past few years. But on the advertising front, there’s still lots of experimentation on both the buy-side and sell-side as streamers and advertisers figure out winning strategies for CTV.
This year’s guide covers this experimentation, looking at how the market is developing, what’s working, and which developments are shaping the industry.
What’s inside?
- A landscape map for CTV advertising in North America
- How the major streaming services’ offerings are developing
- The evolution of contextual targeting in CTV
- Which types of data are buyers using for CTV targeting?
- How CTV publishers balance monetisation with user retention
- The growth of outcome measurement in CTV
- Which key industry standards should the industry be implementing?
- Using CTV to drive mobile acquisitions
Click here to download your free copy.
