How Contextual Targeting Can Reduce Waste on YouTube

Dan Meier 08 July, 2024 

YouTube is clearly an attractive destination for advertisers, but according to Paul Briggs, SVP Europe at Silverpush, YouTube’s targeting options are too broad for many brands.

By using contextual targeting, Silverpush can ensure brands are running in contextually relevant environments on YouTube, such as aligning sports brands across the summer’s top sporting events.

In this interview, filmed at the VideoWeek Villa in Cannes, Briggs explores how contextual technology can target specific audiences, including more diverse and inclusive communities.


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About the Author:

Reporter at VideoWeek.
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