Programmatic is diversifying access to TV, says Jason Higgins, Head of Americas CTV Partnerships at Publica. From large brands to local businesses, advertisers now have the ability to upload a video and start buying across premium publishers. “The fact that my kids have enough money in their piggy bank to be able to run an ad today is wild!”
In this interview, filmed in Cannes, Higgins explains the tools CTV publishers need to grow their share of programmatic spend.
