VideoWeek Podcast #46, David Pollet, Incremental

Dan Meier 03 July, 2024 

In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by David Pollet, CEO at Incremental – a company that looks to solve one of the major frustrations around retail media: measurement. The conversation explores:

  • The challenges and methodologies for measuring retail media
  • How effective closed-loop attribution really is
  • Retail media’s role in the marketing mix
  • Implications of commerce media for the consumer
  • The future of privacy

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About the Author:

Reporter at VideoWeek.
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