83 Percent of US Households Have a CTV Device

Dan Meier 03 July, 2024 

As US households increasingly adopt connected TV devices, CTV publishers require more sophisticated ad serving technology to keep viewers on their service. For Alysha Dino, Senior Director, Global Business Development at Publica, that means enabling a more diverse ad break, in order to satisfy consumers, publishers and advertisers alike.

In this interview, filmed in Cannes, Dyno breaks down the building blocks of “a linear-like TV experience” for CTV ad breaks.

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