Retail media is “one of the most promising ad markets”, according to Philippe Boscher, Head of Digital, Data, Research, Adressable TV & Innovation at TF1 Publicité. But so far the formats have been largely limited to banners on ecommerce websites. “It’s not very appealing for a brand,” says Boscher.
But by combining retail data with TF1’s premium video inventory, TF1 PUB can provide data-driven CTV placements. In this interview, filmed at the VideoWeek Villa in Cannes, Boscher also gives an update on the new streaming service, TF1+.
