Sir Martin Sorrell: Tech Giants Must Self-Regulate or be Broken Up

Dan Meier 19 June, 2024 

Regulators are facing mounting pressure to rein in tech giants, the largest of which are bigger than countries if equated to GDP. And according to Sir Martin Sorrell, Executive Chairman of S4 Capital, AI will only make them bigger. As a result, the tech giants will either have to self-regulate, or be broken up.

In this interview, filmed at the VideoWeek Villa in Cannes, Sorrell also discusses Google’s approach to AI, the potential benefits of the technology, as well as the dangers along the way.


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