While sustainability initiatives are becoming increasingly vital to the planet, the topic has moved down the agenda for businesses. Amy Brachio, Global Vice Chair, Sustainability at EY, argues this stems from the issue becoming politicised; although companies are taking action, they are reluctant to talk about it.
In this interview, filmed in Cannes, Brachio lays out the role of advertising in driving sustainable lifestyles, the geopolitical pressures facing businesses, and the need for “systems thinking” in overcoming those obstacles.
