We’re delighted today to be launching the Video Advertising Guide 2024. You can download your free copy here.
As with our annual CTV Advertising Guide, which many of our readers will be familiar with, the Video Advertising Guide aims to capture the zeitgeist in video advertising in Europe. It’s not a beginner’s manual for those completely new to the market, but rather picks out the major shifts and trends happening in the industry, and how those on both the buy-side and sell-side are responding to them.
Themes covered in this year’s guide include running and measuring omnichannel video campaigns, the state of the European video advertising market, brand safety and fraud risks in video, and the ongoing rise of ultra short-form video.
What’s inside?
- A landscape map for the European video advertising market
- The impact of cookie deprecation on video investment
- Features on omnichannel video campaigns
- Video ad opportunities in mobile gaming
- Is brand safety still a major risk in video?
- How publishers are approaching short-form video
- The rise of curation and its consequences for video
- European approaches to cross-screen video measurement
Click here to download your free copy of the Video Advertising Guide 2024.
