In this episode, Caroline Reynolds, Global Chief Digital Officer at T&Pm, joins Vincent Flood, Editor-in-Chief at VideoWeek. T&Pm was formed earlier this year when WPP merged two of its agencies, The&Partnership and mSix&Partners, positioning AI at the core of its operations. Reynolds discusses:
- What clients are looking for right now
- Bringing creative and media back together under one agency roof
- How T&Pm is preparing for the AI age and the impact of AI on agencies
- How clients view CTV today
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