Are Publishers and Buyers Ready for the Demise of Third-Party Cookies?

Tim Cross-Kovoor 15 April, 2024 

Google’s deprecation of third-party cookies is set for later this year, but is the industry fundamentally ready? Bill Swanson, SVP of EMEA at Connatix, says that while he’s seeing action on the sell-side, not much is changing yet on the buy-side. In this interview, Swanson discusses what the industry should be doing to prepare, and what a true future-proof privacy strategy looks like. Filmed at New Video Frontiers 2024 in London.

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2024-04-15T11:24:48+01:00

About the Author:

Tim Cross is Assistant Editor at VideoWeek.
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