The US CTV market is generally acknowledged as being more advanced than Europe’s – Wurl places it around five years ahead. And European businesses can look to America for templates around digitisation of content, monetisation, and driving CTV viewership. But an extra factor which will be critical in Europe is partnership and collaboration across the industry says Lindsay Wiles, Head of Advertising, EMEA at Wurl.
In this interview, Wiles discusses the factors which will accelerate Europe’s CTV and FAST markets, as well as how CTV can cater to new advertisers with innovative formats, and how publishers can tackle discoverability and monetisation. Filmed at New Video Frontiers 2024 in London.
