Streaming services have to adapt to changing tastes of younger audiences, who are less inclined to sit still and watch a TV screen for hours on end without any interactivity says Funs Jacobs, Senior Director of Innovation at Media.Monks. And generative AI can step in here to help, creating gaming-like experiences which can sit within TV content to help boost engagement from younger viewers.
In this interview, Jacobs discusses how the preview of OpenAI’s Sora has accelerated the timeline for text-to-video AI systems, and the impact of text-to-video on the streaming space. Filmed at New Video Frontiers 2024 in London.
